Data Privacy

Einstein Innovationen GmbH & Co.KG invites you to visit our website and appreciates your interest in our products and services. You will find details below about the collection of personal data when using the inlay-shop.com website. Personal data are all data that may relate to you personally, e.g. name, address, e-mail addresses, user behavior.

Table of contents
 
1.            Basic information on data processing
2.            Processing of personal data
3.            Collection of access data
4.            Cookies & range measurement
5.            Social Media
6.            Inquiry & contact 
7.            Integration of services and contents of third parties
8.            User rights and deletion
9.            Modifications to the privacy statement
 
Provider of the online offer and the data protection office (as defined in Art. 4(7) of the EU General Data Protection Regulation (GDPR)) is:
 
Einstein Innovationen GmbH & Co.KG
Aichacher Str. 8a
86674 Baar
Gemany
Thomas Forster, CEO
E-Mail: support@einstein-info.de
 
(herein-after referred to as “provider“, “we“ or “us“).
For contact information, please see our imprint.
The term "user" includes all customers and visitors of our online offer. Used terms, such as "user" shall be neutral in gender.
 

1. Basic information on data processing

We process personal data of users subject to relevant data protection regulations according to the requirements of data economy and data avoidance. This means that user data is only processed in case of a legal allowance, especially when the data is necessary to fulfill our contractual performances such as online services or when they are required by law or when an authorization has been obtained.
 
We take organizational, contractual and technical safety measures according to the highest level of current technology to ensure that regulations of the data protection act are adhered to and to protect the data processed by us against accidental or deliberate manipulations, loss, destruction or access by unauthorized persons.
 
For the purposes of this privacy statement, if contents, tools or other means of other providers (herein-after called "third party providers") are used within the scope of this data privacy statement and if the location they indicate is abroad, it must be assumed that data transfer to member states of the third party providers will take place. Transfer of data to non-member states is made either on basis of a legal permission, consent of the user or special contract provisions, ensuring a legally assumed data safety.

2. Processing of personal data

Aside from the use explicitly stated in the data privacy statement, personal data is processed for the following purposes based on the legal permissions or contents of the users:

• Provisioning, execution, administration, optimization and protection of our service and user performances;
• Warranty of an effective customer service and technical support.

 
We only transfer user data to third parties if necessary for settlement purposes (e.g. to a payment provider) or for other purposes if necessary to fulfill our contractual obligations with respect to the users (e.g. transfer of addresses to the supplier).
When contacting us (through the contact form or email), the user data is saved for the purpose of processing the inquiry as well as for potential follow-up questions.
Personal data is deleted once it fulfilled its purpose and no retention obligations prevent the deletion.

3. Collection of access data

With every user access to a website and with every file opened, access data about this procedure is saved in a log file on the server of our ESTUGO.net provider.
 
Every data record consists of:
•             The site which opened the file including possibly used search terms
•             The name of the website or the file
•             Date and time of the access
•             The data rates transmitted
•             The access status (file transmitted, file not found etc.)
•             A description of the type of the web browser used as well as the operating system
•             The country or the domain or organization from which the access is made (TLD)
•             Client IP address, decoded via DNS look-ups
 
We use the logged data, without identifying the user or other profile settings according to the legal regulations, only for statistical evaluation for the purpose of the operation, safety and optimization of our online offer. However, we reserve the right to subsequently check logged data in case of justified suspicion based on concrete evidence for illegal use.
 

4. Cookies & reach measurement

Cookies transfer information from our web servers or web servers of third parties to the user web browser, which are saved to revisit at a later time. The privacy statement informs the users about the use of cookies for pseudonymous reach measurements. The legal basis for this is contained in Art. 6, para. 1, sentence 1(f) GDPR.
 
The online offer can also be visited while excluding cookies. If the users do not wish to have cookies saved on their computer, they are asked to deactivate the respective option in the system settings of their browsers. Saved cookies can be cleared in the browser system settings. The exclusion of cookies can lead to functional restrictions of this online offer.
 
It is possible to manage many online ads cookies of companies via the US website http://www.aboutads.info/choices or the EU website http://www.youronlinechoices.com/uk/your-ad-choices/.

5. Social Media

Besides our website, we are present on various social media. We are currently represented on Facebook and Instagram.
Please refer to the data privacy provisions of the relevant operator for the purpose and extent of the related data collection as well as the provisions for use of your data by the relevant platform.

Facebook: https://www.facebook.com/privacy/explanation
Instagram: https://help.instagram.com/155833707900388
 

6. Inquiry and contact

Contact form and e-mail contact

If you send us inquiries via the contact form or by e-mail, your details from the inquiry form, including the contact data you provide there or from your e-mail, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We will not pass on this data without your consent.

The data entered in the contact form is therefore processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR), which you give before sending the contact form. You can revoke this consent at any time. All you need to do is send us an informal email (for contact details, see section 1 above). The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.

We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Mandatory statutory provisions - in particular retention periods - remain unaffected.

Subscribe to our e-mail newsletter

If you register for our e-mail newsletter, we will send you regular information about our offers. The only mandatory information for sending the newsletter is your e-mail address. The provision of further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending newsletters, which ensures that you only receive newsletters if you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the email address provided

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. We store your IP address entered by the Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller named at the beginning. Once you have unsubscribed, your email address will be deleted from our newsletter mailing list immediately, unless you have expressly consented to further use of your data.

CleverReach

Our e-mail newsletters are sent via this provider: CleverReach GmbH & Co. KG, Schafjückenweg 2, 26180 Rastede, Germany. 
On the basis of our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provide when registering for the newsletter to this provider in accordance with Art. 6 para. 1 lit. f GDPR so that they can send the newsletter on our behalf.
Subject to your express consent in accordance with Art. 6 para. 1 lit. a GDPR, the provider also carries out a statistical evaluation of the success of newsletter campaigns using web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the content of the newsletter. End device information (e.g. time of access, IP address, browser type and operating system) is also collected and analyzed, but not merged with other data sets.
You can revoke your consent to newsletter tracking at any time with effect for the future.
We have concluded an order processing contract with the provider, which protects the data of our website visitors and prohibits it from being passed on to third parties.
 

8. Integration of services and contents of third parties

Contents and services of third party providers can be incorporated within our online offer, such as city maps or fonts of other websites. Incorporation of contents of third party providers is always based on the prerequisite that the third party providers receive the IP address of the user, as they cannot send the contents to the browser of the user without the IP address. For this reason the IP address is required for representation of these contents. Furthermore, the providers of third party contents can set their own cookies and use the data of the users for their own purposes. The processed data could be used to generate user profiles of the users. We are going to use these contents with respect to data-economy and data-avoidance and are going to select reliable third-party providers.
 
The following representation offers an overview of third party providers as well as their contents and links to data privacy statements, including further hints on data processing and – as partially already mentioned here – so-called possibilities for objection (so-called Opt-Outs):

• External fonts by Google, Inc., https://www.google.com/fonts (“Google Fonts“). The incorporation of Google Fonts results from a server call at Google (generally in the USA). Data privacy statement: https://www.google.com/policies/privacy/ 

Google Analytics

We work with Google Analytics, a web analytics service of Google Inc. ("Google"). Google Analytics uses so-called “cookies“, text files, which are saved on your computer and which allow an analysis of the use of this website by you. The information generated through cookies about your use of the website, such as

• Browser type/version
• Used operating system
• Referrer URL (the web site visited before)
• Host name of the computer taking access (IP address)
• Time of the server inquiry

are generally transmitted to a Google server in the US and are saved there.
 
Google will use this information on our behalf in order to evaluate the use of our online offer by the users to gather reports about the activities within this online offer and to offer further services based upon the use of this online offer and the internet use of the related service providers. The processed data could be used to generate pseudonymous user profiles of the users.
 
These purposes also include our legitimate interest in data processing. The legal basis for the use of Google Analytics is § 15 par. 3 TMG or art. 6 par. 1 lit. f DSGVO. The data sent by us and linked to cookies, user name (e.g. User ID) or data linked to competitive IDs is automatically cleared after 14 months. The clearing of data where the retention period has elapsed automatically happens once a month.
 
We use Google Analytics only with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or other contracting states to the Agreement on the European Economic Area. Only in exceptional cases the full IP address is transmitted to a Google server in the USA and is shortened there.
 
The IP address transferred by the user browser is not combined by Google with other data. The users can avoid storage of cookies by a respective setting of their browser software; the users can furthermore avoid the collection of the data created by cookies and related to their use of the online offer as well as the processing of this data by Google, by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
 
You can avoid the functionality of Google Analytics by clicking onto the following link. An opt-out-cookie is set avoiding that your data is collected when visiting this website: Google Analytics deactivation  
Google Tag Manager

The Google Tag Manager is a solution which allows us to manage so-called website tags via an interface (and thus for example we can integrate Google Analytics as well as other Google-Marketing services into our online offer). The tag manager itself (implementing the tags) does not process any personal user data. With respect to processing personal user data, we would like to refer to the following indications with respect to the Google services. User guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html.

GA Audiences

On this website, GA Audiences, a web analysis service of the provider Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”), collects and stores data from which user profiles are created using pseudonyms. This technology allows users who have already visited our websites and online services to see targeted advertising from us on other external sites in the Google Partner Network. A cookie is placed on your computer for this purpose, which is used to analyze user behavior when visiting the website and can then be used for targeted product recommendations and interest-based advertising. If you do not wish to receive interest-based advertising, you can deactivate the use of cookies by Google for these purposes by following the instructions at https://www.google.de/settings/ads/onweb#display_optout.

Before cookies are set on our website, we will ask you for your consent via our cookie banner. The legal basis for the processing is therefore your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.

Double Click

This website uses “DoubleClick”, an online marketing tool from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (hereinafter referred to as “Google”). DoubleClick uses cookies to present you with advertisements that are relevant to you. A pseudonymous identification number (ID) is assigned to your browser in order to check which ads have been displayed in your browser and which ads have been viewed. The cookies do not contain any personal information. The use of DoubleClick cookies only enables Google and its partner websites to display ads based on previous visits to our or other websites on the Internet. The information generated by the cookies is transmitted by Google to a server in the USA for analysis and stored there. A transfer of data by Google to third parties only takes place on the basis of legal regulations or in the context of order data processing. Under no circumstances will Google combine your data with other data collected by Google. 

Before cookies are set on our website, we will ask you for your consent via our cookie banner. The legal basis for the processing is therefore your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR. You can object to the collection of the data generated by the cookies and related to your use of the websites to Google and the processing of this data by Google.

Google Ads 

Our website uses the Google Conversion Tracking. If you were directed to our website via a Google advertisement, a Cookie will be set on your computer by Google Ads. The Cookie for the Conversion Tracking is set when a user clicks on advertisement launched by Google. These Cookies expire after 30 days and do not hold any personal identification. When the user visits certain pages on our website and the cookie has not yet expired, we and Google can see that the user has clicked on the advertisement and was forwarded to this website. Every Google Ads customer receives a different Cookie. This way Cookies cannot be tracked via the websites of Ads customers. The information gathered with the Conversion Cookies are used to create Conversion statistics for Ads customers who decided upon conversion tracking. The customers are informed about the overall number of users who have clicked on this ad and who are forwarded to the website incorporating a conversion tracking tag. However, you do not receive any information by which the user could be personally identified.
If you do not want to participate in tracking, you can reject selection of the respective cookie - e.g. by browser setting, which generally deactivates Cookies or you can adjust your browser in a way that the Cookies are blocked by the domain "googleleadservices.com".
 
Please note that you are not allowed to clear the Opt-out Cookies as long as you do no wish that your measuring data are recorded. When you have cleared all your Cookies in the browser, you have to re-set the respective Opt-out Cookie.

Integration of Facebook

Social media plugins (“plugins”) of the social network Facebook Inc, 1601 South California Avenue, Palo Alto, CA 94304, USA (“Facebook”) are integrated on our website. You can recognize these by the Facebook logo or the “Like” button on the website. When you visit our website, Facebook receives information that you have visited the website with your IP address. If you click on the Facebook “Like” button on the website while you are logged into your Facebook account at the same time, the content of the website will be linked to your Facebook profile. As a result, Facebook can link your visit to the website to your user account. Data is passed on regardless of whether you have a Facebook account or not. Einstein Innovations would like to point out that, as a website provider, it has no influence on the data collected and data processing operations, nor is Einstein Innovations aware of the full extent of data collection, the purposes of processing or the storage periods. Facebook stores the data collected about you as user profiles and uses these for the purposes of advertising, market research and/or the needs-based design of its website. Such an evaluation is carried out in particular to inform other Facebook users about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact Facebook to exercise this right. Einstein Innovations offers you the opportunity to interact with the social network and other users via the Facebook plugin so that Einstein Innovations can improve its offering and make it more interesting for you as a user. The legal basis for the use of the Facebook plugin is Art. 6 para. 1 sentence 1 lit. f) GDPR. We recommend that you log out regularly after using Facebook, in particular to avoid the assignment of your surfing behavior to your profile as described above. Further information on the purpose and scope of data collection and processing by Facebook can be found in Facebook's privacy policy at the following link http://de-de.facebook.com/policy.php.

Use of Instagram

Functions of the Instagram service of Instagram Inc., located at 1601 Willow Road, Menlo Park, CA, 94025, USA (“Instagram”), are linked to our website. You can recognize these by the colorful logo. If you are logged into your Instagram account, you can assign the Einstein Innovations content to your user account by linking or hashtagging it. Einstein Innovations thus receives information and evaluations from Instagram about your usage behavior on Instagram. Einstein Innovations uses this information to improve its services. Einstein Innovations has no influence on the data transfer and use of your data by Instagram and refers you to http://instagram.com/about/legal/privacy/ for further information regarding Instagram's privacy policy. Instagram stores the data collected about you as usage profiles and uses these for the purposes of advertising, market research and/or the needs-based design of its website. Such an evaluation is carried out in particular to inform other Instagram users about your activities. Einstein Innovations offers you the opportunity to interact with the social network and other users via Instagram so that Einstein Innovations can improve its offering and make it more interesting for you as a user.

Integration of the services of YouTube

We have integrated YouTube videos from YouTube LLC, 901 Cherry Ave, San Bruno, CA 94066, USA, which are stored on http://www.youtube.com and can be played directly from our website, into our website. When you visit our website, YouTube receives the information that you have accessed a sub-page of our website. YouTube stores the data collected about you as usage profiles and uses them for the purposes of market research, advertising and/or the needs-based design of its website. The data is transmitted regardless of whether YouTube provides a user profile via which you are logged in or whether no user account exists. If you have a YouTube user account and do not wish to be associated with your profile, you must log out before activating the YouTube button. Your user profile is analyzed even for users who are not logged in, in particular to provide needs-based advertising and to inform other YouTube users about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right. Einstein Innovationen has no influence on the data transfer and use of your data by YouTube and refers you to the following link for further information regarding YouTube's privacy policy: https://www.google.de/intl/de/policies/privacy/.

 9. User rights and data clearing

Users are entitled to get information about personal data saved by us for free.
In addition, the users are entitled to correct data, cancel authorizations, block and clear their personal data as well as the right to submit a complaint to the respective authority in case of acceptance of an illegal data processing.
 
The data saved by us clears as soon as no longer needed for their initial purpose and if data clearing is not subject to any legal storing obligations.

10. Modifications of the privacy statement

We reserve the right to change the data privacy statement in order to adapt it to the changed legal status or in the case of changes of the provider or data processing. This is however only valid with respect to declarations about data processing. Should user consent be necessary or should they be part of data privacy regulations of the contract with the users, these changes can only be executed with the consent of the users.
Users are asked to regularly review the most recent content of the data privacy statement.